The pandemic reality forced many of us to take a few steps backwards – to rewind and reset – in…
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Jeff Haselum is a Business Director at InSites Consulting, New York and is an experienced consumer and shopper insight strategist with nearly 20 years in the research industry. He has worked across many different sectors including Consumer Healthcare, CPG, Finance, Retail, Media & Entertainment. He has worked with some of the most iconic brands in the US, including but not limited to; GlaxoSmithKline, Anheuser-Bush, New York City FC, Viacom, Philips and most recently completing a qualitative path to purchase project in the TV category for Samsung (based here in New Jersey). He is constantly curious about people, driven to understand why, innovative and creative in his approach to research design and delivery.
My latest blog posts
Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…
In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…