Joeri Van den Bergh

Managing Partner

joeri.vandenbergh@insites-consulting.com

+32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Joeri is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book ‘How Cool Brands Stay Hot: Branding to Gen Y and Z’ has been awarded several times (i.a., The American Marketing Association Book Prize).

As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world. He is increasingly focusing his research and interest on the topics of sustainability: environmental, prosocial and corporate responsibility and activism. Joeri is a London Business School certified alumnus of the Sustainability Leadership and Corporate Responsibility executive course.

My latest blog posts

Gen Z x Metaverse [ZA infographic]

Posted on September 29, 2022 - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z x Mental well-being [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z x Sustainable future [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

51% of Gen Z in South Africa is uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!