Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner

 +32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent



Joeri is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience in all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, IKEA, Converse, Nestlé, AXA and Procter & Gamble, whom he has provided with research and advice on how to target the youth market.  He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business, and on consumer trends and futurism. His best-selling marketing book How Cool Brands Stay Hot: Branding to Gens Y and Z has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world.

My latest blog posts

How sustainable is sustainability for brands in Australia post-COVID-19?

Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…

Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months…

How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…