It's just Me, Myself and I
Consumers choose brands to develop, extend or portray their self-identity. For adolescents who are still in the process of constructing…
Joeri Van den Bergh
Managing Partner
joeri.vandenbergh@insites-consulting.com+32 9 269 16 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
A big thank you!
The first edition of ‘How Cool Brands Stay Hot: Branding to Generation Y’ is now a bit over 2 years…
London, the coolest European city according to Belgian Gen Y'ers
London is the coolest European city (36%) according to Belgian youngsters; Paris (24%) is in second place just before Barcelona…
Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]
As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of…
MTV Cool Brands – Identify 2010
Last week I was presenting new results on cool brands and advertising in The Netherlands on MTV’s Identify 2010 client…
Even better than the real thing
The ESOMAR Qualitative conference is always a quite thrilling experience. This year’s edition welcomed 130 researchers from all over the…