Trend Report 2021: Happiness Reset
Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…
Joeri Van den Bergh
Managing Partner
joeri.vandenbergh@insites-consulting.com+32 9 269 16 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Bio
Joeri is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience in all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, IKEA, Converse, Nestlé, AXA and Procter & Gamble, whom he has provided with research and advice on how to target the youth market. He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business, and on consumer trends and futurism. His best-selling marketing book How Cool Brands Stay Hot: Branding to Gens Y and Z has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world.
My latest blog posts
Defining the post-2020 consumer – a trend report
We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.
Buycotting on the rise for Australian consumers
Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve…