Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner

 +32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent



Joeri is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business and on consumer trends and futurism. His best-selling marketing book ‘How Cool Brands Stay Hot: Branding to Gen Y and Z’ has been awarded several times (i.a., The American Marketing Association Book Prize).


As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world. He is increasingly focusing his research and interest on the topics of sustainability: environmental, prosocial and corporate responsibility and activism. Joeri is a London Business School certified alumnus of the Sustainability Leadership and Corporate Responsibility executive course.



My latest blog posts

Gen Z

63% of Gen Z in Australia is willing to pay more for brands that try to have a positive impact on society

Written by Joeri Van den Bergh / Kate Rhodes

Sustainability is a topic close to the heart for Gen Z. Find out more about Generation Z and sustainability in Australia now.

Belgian Gen Z’s take on mental well-being, diversity, and finance

Written by Joeri Van den Bergh / Sarah Van Oerle

Based on proprietary research, we characterize Belgian Gen Z, and how are they different from the previous generations

Gen Z & Sustainable future [ASIA infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

58% of Gen Z in Asia feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!