Joeri Van den Bergh

Joeri Van den Bergh

Managing Partner

 +32 9 269 16 06

Ghent office

Evergemsesteenweg 195

9032 Ghent



Joeri is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience in all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, IKEA, Converse, Nestlé, AXA and Procter & Gamble, whom he has provided with research and advice on how to target the youth market.  He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business, and on consumer trends and futurism. His best-selling marketing book How Cool Brands Stay Hot: Branding to Gens Y and Z has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world.

My latest blog posts

Gen Z Unmasked

Gen Z Unmasked

The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.

Defining the Post-2020 NextGen Consumer

Defining the Post-2020 NextGen Consumer

Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.

Nurturing Nature

Sustainability Trends 2021: Nurturing Nature

COVID-19 made people revalue nature and clean air. Discover how this newly experienced immediacy with nature brings the opportunity for brands to help consumers bring nature into their homes and restore natural spaces.