Gen Z Unmasked
The Covid-19 pandemic is having a profound impact on teens worldwide. Together with Coca-Cola, we ran a project examining how young people across the world reacted to the past year and the subsequent changes in their outlook.
Joeri Van den Bergh
Managing Partner
joeri.vandenbergh@insites-consulting.com+32 9 269 16 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Bio
Joeri is co-founder, managing partner and NextGen expert at InSites Consulting. He has extensive experience in all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as AB InBev, Coca-Cola, Spotify, Ferrero, IKEA, Converse, Nestlé, AXA and Procter & Gamble, whom he has provided with research and advice on how to target the youth market. He is an awarded global thought leader and marketing author on the impact of Millennials and Generation Z on marketing and business, and on consumer trends and futurism. His best-selling marketing book How Cool Brands Stay Hot: Branding to Gens Y and Z has been awarded several times (a.o. The American Marketing Association Book Prize). As a marketing professor at one of Europe’s leading business schools (Vlerick), Joeri is continuously updating his insights and foresights on consumer behavior in a fast-changing world.
My latest blog posts
Defining the Post-2020 NextGen Consumer
Gaining new skills, re-imagined interactions, moments of self-care, and finding moments of spontaneity and silliness in a world of relentless negativity and stress is extremely popular with Gen Z consumers.
Sustainability Trends 2021: Nurturing Nature
COVID-19 made people revalue nature and clean air. Discover how this newly experienced immediacy with nature brings the opportunity for brands to help consumers bring nature into their homes and restore natural spaces.