The Gen Y definition of Brand Authenticity
Last week I introduced our international Gen Y community and the 5 components of the InSites CRUSH Branding model (focussing on…
Joeri Van den Bergh
Managing Partner
joeri.vandenbergh@insites-consulting.com+32 9 269 16 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
The Millennial impact on the future workplace
As published on Switch & Shift on Monday June 12, 2017. Four years from now, Millennials will make up half…
MTV Cool Brands – Identify 2010
Last week I was presenting new results on cool brands and advertising in The Netherlands on MTV’s Identify 2010 client…
London, the coolest European city according to Belgian Gen Y'ers
London is the coolest European city (36%) according to Belgian youngsters; Paris (24%) is in second place just before Barcelona…
Digital Marketing: The science behind the art?
As published on How Cool Brands Stay Hot on October 22, 2013. With the current hype of big data in marketing…
Better than reality
Just back from holiday? Then I hope you also took an e-break. Or like my colleague Steven did: just leave…