MTV Cool Brands – Identify 2010
Last week I was presenting new results on cool brands and advertising in The Netherlands on MTV’s Identify 2010 client…
Joeri Van den Bergh
Managing Partner
joeri.vandenbergh@insites-consulting.com+32 9 269 16 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
We got a crush on you(th)! Results of a global youth research community
At the end of the 1980s and start of the 1990s youth marketing was on the rise. Marketers were in…
The human side of brands
In an effort to reduce choice complexity, Generation Y’ers (like any consumer) group products together in a so-called consideration set….
Prioritizing well-being in a post-lockdown world
The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…
Those f**king YOLOs!
As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels:…
Rock Werchter: Why it is cool
Rock Werchter is almost sold-out, the festival venue has just opened already one of it’s campsites and like every year…