Joke Van de Maele

Joke Van de Maele

Senior Research Consultant

 joke.vandemaele@insites-consulting.com

 +32 9 269 15 25

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Joke has a never-ending interest in finding out how consumers think and reason. In combination with a fair amount of curiosity, this has led to her becoming a quantitative research consultant at InSites Consulting, back in 2018. As a member of the New Media & Entertainment team, Joke gets to work for (international) clients such as eBay, VAR, Talpa, Club Brugge and many more.

In today’s busy world, people want to escape. Media and entertainment are the ideal way to do so. Grasping what’s inside a consumer’s head in order to help her clients help their consumers better, that’s what fascinates Joke.

On a personal note, working in the entertainment sector is not enough for Joke. She also likes to entertain people herself, as singer, with her band ‘Change of Plans’. Playing music in front of people and getting them to enjoy themselves is another of Joke’s favourite things in life.