Kaat Van Damme

Kaat Van Damme

Research Director

 kaat.vandamme@insites-consulting.com

 +32 9 269 16 03

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

I am Kaat, I’m living in a small town near Ghent.
I started working at InSites Consulting in 2012, after obtaining 2 Master’s degrees, in Business and in Communication. During my time at Ghent University, Belgium, I already discovered my passion for consumers and their motivations.

Nowadays, I am a specialist in qualitative research and specifically online communities. Most of my time is dedicated to Ferrero, Zespri, P&G and Danone, and the rest goes to being team lead of one of the Belgium-based FMCG teams.

When clients aren’t keeping me busy :-), I like to take part in plays and musicals (no, I’m not a good singer!). I also love travelling to sunny destinations.

My latest blog posts

The future of market research | Learnings from the IIeX conference

The 3 futures of market research

Posted on March 5, 2018 - 3 min read

Written by Kaat Van Damme

2 days, 81 presentations, 135 speakers and over 700 market research professionals. Those were the ingredients for yet another successful…

From Omni-Channel to Omni-Customer

From Omni-Channel to Omni-Customer

Posted on February 29, 2016 - 4 min read

Written by Kaat Van Damme

Blurred lines. Robin Thicke’s words were never more true. We have evolved from a world where online and offline were…

Breaking the rules of packaging design

Breaking the rules of packaging design

Posted on March 16, 2015 - 3 min read

Written by Virginie Peeters / Kaat Van Damme

“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got…