Katia Pallini

Katia Pallini

Content Marketing Director


Ghent office

Evergemsesteenweg 195

9032 Ghent



Katia joined InSites Consulting in 2011 as a quantitative research consultant in CPG, media and communication. In 2013, she joined the InSites R&D department, focusing mainly on innovation within survey research.

Today, she is a content marketer, translating the research side of things into easily digestible content, by crafting inspirational content pieces that showcase what we do through tangible, case-driven and easy-to-digest formats.

Katia’s areas of expertise: branding, innovation, implicit measurement and making research NextGen-proof. She has presented her work in research innovation at a broad range of (industry) congresses (IIEX, ESOMAR, MRMW, MOA, Magnify…) and is a regular guest lecturer at universities and business schools (Ghent University, Vlerick Business School…).

My latest blog posts

5 reasons why a job in market research can jump-start your career

5 reasons why a job in market research can jump-start your career

People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. I must admit that it is hard to turn around this prejudice of marketing researchers as a bunch of boring data crunchers. Discover 5 reasons we feel marketing research is such an interesting industry to work in.

SkyTeam x Experience Marketing - podcast

SkyTeam x Experience Marketing [podcast]

When we think about brands, we generally think about whatever it is they sell. Apple sells phones and computers, Disney sells entertainment, McDonald’s sells fast food. There is a key aspect to each that is incredibly important to what they sell; but it is far less tangible: experience.

Podcast - Duvel x Distinctive Assets by InSites Consulting

Duvel x Distinctive Assets [podcast]

What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…