People tend to be skeptical about working in marketing research because in their perception it’s just not aspirational enough. I must admit that it is hard to turn around this prejudice of marketing researchers as a bunch of boring data crunchers. Discover 5 reasons we feel marketing research is such an interesting industry to work in.
Content Marketing DirectorKatia.Pallini@insites.eu
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When we think about brands, we generally think about whatever it is they sell. Apple sells phones and computers, Disney sells entertainment, McDonald’s sells fast food. There is a key aspect to each that is incredibly important to what they sell; but it is far less tangible: experience.
What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…