Katia Pallini

Katia Pallini

Senior Content Marketing Director

 Katia.Pallini@insites.eu

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Katia joined InSites Consulting in 2011 as a quantitative research consultant in CPG, media and communication. In 2013, she joined the InSites R&D department, focusing mainly on innovation within survey research.

Today, she is a content marketer, translating the research side of things into easily digestible content, by crafting inspirational content pieces that showcase what we do through tangible, case-driven and easy-to-digest formats.

Katia’s areas of expertise: branding, innovation, implicit measurement and making research NextGen-proof. She has presented her work in research innovation at a broad range of (industry) congresses (IIEX, ESOMAR, MRMW, MOA, Magnify…) and is a regular guest lecturer at universities and business schools (Ghent University, Vlerick Business School…).

My latest blog posts

Gen Z Metaverse 2 women with caps

Gen Z x Metaverse [ZA infographic]

Posted on September 29, 2022 - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z Mental well-being 3 women

Gen Z x Mental well-being [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z Sustainable future 2 woman 1 guy

Gen Z x Sustainable future [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

51% of Gen Z in South Africa is uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!