Brand Religions: the 5 beliefs of the Relationship Religion
Over the past weeks we introduced Brand Religions, our mapping of today’s most popular marketing strategies. We kicked off with the Penetration…
Katia Pallini
Content Impact Manager
katia.pallini@insites-consulting.com+32 9 269 12 23
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
Our journey to the revival of surveys
In line with what Kristof De Wulf said in a previous blogpost, in which he quoted Darwin ‘It is not…
The era of averages is over
The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an…
Innovating Innovation with Van de Velde's CEO Erwin Van Laethem
What started out as a 5-day inspiration tour in Silicon Valley organized by BNP Paribas Fortis for 10 Belgian entrepreneurs…
Survey participants are more than just judges!
When considering the participant’s role in traditional survey research, you could think he or she takes up the role of…
The shifting marketing (research) reality: from linearity to acceleration
We continuously read stories which showcase that times change and things are not as they used to be. Many brands…