The good, bad and ugly of marketing research
Help us improve the effectiveness of market research by participating in our survey! The key benefits of marketing research are…
Katia Pallini
Content Marketing Director
katia.pallini@insites-consulting.com+32 9 269 12 23
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
Take-aways from our ESOMAR Research Shark Tank
Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…
The next level of consumer collaboration in survey research
In February 2013, we started working on a project called ‘Revival of Surveys‘. A great name, for an even greater challenge!…
What researchers can learn from bartenders
How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…
How diversity can help brands prepare for tomorrow
“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…
Our journey to the revival of surveys
In line with what Kristof De Wulf said in a previous blogpost, in which he quoted Darwin ‘It is not…