Content Marketing Director
katia.pallini@insites-consulting.com+32 9 269 12 23
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.
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Why spend the night at an ordinary campsite, if you can pitch your tent in someone’s garden and make new…