Katia Pallini

Katia Pallini

Content Marketing Director


 +32 9 269 12 23

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

The good, bad and ugly of marketing research

Help us improve the effectiveness of market research by participating in our survey! The key benefits of marketing research are…

Take-aways from our ESOMAR Research Shark Tank

Last September at ESOMAR (the global market research association) Congress 2018 in Berlin, we (myself and Annelies Verhaeghe, Head of…

The next level of consumer collaboration in survey research

In February 2013, we started working on a project called ‘Revival of Surveys‘. A great name, for an even greater challenge!…

What researchers can learn from bartenders

How mixing measures can create the ultimate cocktail to fuel research needs. As published in the April-May 2018 edition of…

How diversity can help brands prepare for tomorrow

“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…

Our journey to the revival of surveys

In line with what Kristof De Wulf said in a previous blogpost, in which he quoted Darwin ‘It is not…