Katia Pallini

Katia Pallini

Content Marketing Director


 +32 9 269 12 23

Ghent office

Evergemsesteenweg 195

9032 Ghent


My latest blog posts

6 principles of persuasive marketing: how to influence people

Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.

No two brands are the same, so why are they measured in the same way?

No two brands are the same – they have different objectives, serve different needs, are in different stages of their…

Brand Religions: the 3 beliefs of the Experience Religion

Why spend the night at an ordinary campsite, if you can pitch your tent in someone’s garden and make new…