Head of Culture & Trends
kelly.mcknight@insites-consulting.comManchester office
51 Lever Street
M11FN Manchester
United Kingdom
Our industry loves to talk people; we talk to ‘the consumer’ all day, every day. Yet, for the most part this is our consumer, today’s consumer, and generally the mass market. There’s a problem with this; it’s all a bit too comfortable. It reinforces our existing beliefs and leads to short-termism in marketing.
Marking the beginning of a new decade, 2020 has resulted in a re-evaluation of our lives, our futures and the…
We’re excited to announce the launch of our 2021 Culture + Trends Report: Happiness Reset. In it, we identify 14 consumer trends that define the post-2020 consumer based on a three-part proprietary study conducted in December 2020. Entitled Happiness Reset, the report analyses how the events of 2020 have shaped how consumers seek and attain happiness.