Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Take me to the river

From one research to the other, that is still the main reality in market research. We find a problem or…

CCO Talk: Consumers in the boardroom of… JBC

Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views…

Next generation research: Which researchers will survive?

On November 3rd, the Dutch market research association MOA organized a debate on the future of research and its implications…

Living our values: respectful [6/7]

Part six of a blogpost series on the InSites Consulting company values. Last week, it was exactly 50 years ago…

Mobile market research: magic or myth

Market researchers have been debating for years about the possible added value of smartphones and tablets. But now the moment…

The consumer as researcher

You have undoubtedly already figured it out by now: consumers have become very powerful, a fact which marketers had better…