Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent



Kristof started his career at Vlerick Business School, where he spent 15+ years taking on roles as Associate Marketing Professor, Partner, and Member of the Board. He is a sought-after speaker on topics like collaboration, customer experience and consumer centricity. ​

Kristof is an external member of the IKEA Business & Consumer Intelligence Council, of the Advisory Boards of Bank Van Breda, and of international incubator and accelerator B-Sprouts. He is a STIMA Master Marketer, as well as the driving force behind the ‘Change League Community’, a community of +100 CEOs, with like-minded business change makers sharing best practices on how to get to the future first.

My latest blog posts

Insights_golden egg

Three characteristics of a good insight

Written by Kristof De Wulf

Any good marketing strategy starts from a strong consumer insight. But when do you actually have a strong insight?

How customer centric is your organisation?

Written by Kristof De Wulf

Did you know that 72% of consumers expect companies to understand their unique needs and expectations, and that 66% would…

Four consumer insights trends

Written by Kristof De Wulf

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….