Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 kristof.dewulf@insites-consulting.com

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Some of my blog posts

Mighty easy to escape the commodity magnet?

As published in MarketingTribune on May 1, 2018. In 1992, Rangan and Bowman wrote their Harvard Business Review article on…

The era of averages is over

The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an…

Living our values: forward thinking [1/7]

In this short blog post series, I would like to share the InSites Consulting company values, the values our team…

Four characteristics of a good insight

As published on February 15, 2013 at Marketing Tribune. Any good marketing strategy starts from a strong consumer insight. Take…

Why Henry Ford was wrong…

As published in MarketingTribune on September 11, 2013. What is the common denominator between Henry Ford, Akio Morita and Steve…

Market research in 2020

Over the past year I’ve participated in several debates and conversations with fellow researchers on the future role and relevance…