Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent



Kristof started his career at Vlerick Business School where he spent more than 15 years taking on roles as Associate Marketing Professor, Partner, and Member of the Board. He is a sought-after speaker on topics like collaboration, customer experience and consumer centricity.  Kristof is external member of the IKEA Business & Consumer Intelligence Council, member of the Advisory Boards of Bank Van Breda, and of international incubator and accelerator B-Sprouts. He is STIMA Master Marketer, and also the driving force behind the 'Change League Community', a community of +100 CEOs with like-minded business change makers sharing best practices among each other on how to get to the future first.  Kristof is 48, lives in Ypres (West-Flanders, Belgium) with his wife and two daughters, is taking his first steps in Krav Maga and loves taking good care of the family’s 3 Shetland ponies and 3 chickens.

My latest blog posts

How customer centric is your organisation?

Did you know that 72% of consumers expect companies to understand their unique needs and expectations, and that 66% would…

Four consumer insights trends

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….

Onboarding creative crowdsourcing leader eÿeka

We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye –…