Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

What are your thoughts on the future of marketing research?

Just like a snake sheds its skin to allow itself to grow as well as to remove parasites along with…

How Great a Place to Work are we?

For three years in a row we participated in the Great Place to Work® program with the aim to measure…

Things researchers could learn from Harry Potter

As published in MarketingTribune on June 4, 2013. Companies usually try their very best to keep their market research results…

5 things most people get wrong about business loyalty

As published on Switch & Shift on June 16, 2016. Throughout most of history, loyalty has been regarded as one…

Four consumer insights trends

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….

7 provoking questions critical to your purpose in business

As published on Switch & Shift on Wednesday August 5, 2015. “Nothing is more creative nor destructive than a brilliant…