Managing Partner
niels.schillewaert@insites-consulting.com+31107421030
Rotterdam office
Watermanweg 40-42
3067 GG Rotterdam
The Netherlands
Written by Niels Schillewaert / Katia Pallini
Brand trackers are among the most static, repetitive, and unidimensional research solutions. While they provide a finger on the pulse, they often lead to frustrations amongst their users. Read here how you can turn the tide and make brand trackers future-proof.
Written by Niels Schillewaert
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.
Written by Anita Peerdeman / Niels Schillewaert
Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…