Designing the right brand tracker for your ‘Brand Religion’
Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…
Niels Schillewaert
Managing Director The Netherlands
niels.schillewaert@insites-consulting.com+31107421057
Rotterdam office
Watermanweg 40-42
3067 GG Rotterdam
The Netherlands
My latest blog posts
The Business Value of Insights
According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…
No two brands are the same, so why are they measured in the same way?
No two brands are the same – they have different objectives, serve different needs, are in different stages of their…