Managing Director The Netherlands
niels.schillewaert@insites-consulting.com+31107421030
Rotterdam office
Watermanweg 40-42
3067 GG Rotterdam
The Netherlands
Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.
Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…
According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…