The state of market research: keep and gain relevance
As published in Research World – September 2017 issue. One may feel overpowered and dazzled looking at what is going…
Niels Schillewaert
Managing Partner
niels.schillewaert@insites-consulting.com+32 9 269 15 04
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
Research communities are not about technology!
As published on ESOMAR’s RW Connect on August 7, 2013. Often the focus these days is on technology and tools…
NGMR Disruptive Innovator Award for our Consumer Consulting Boards
Great news from The Market Research Event in Nashville, Tennessee as we just got awarded with one of the 2013 NGMR Awards! These Next…
What happens when community participants start acting like researchers?
As published on Quirk’s in April 2013. There will always be a gap between what a consumer is sharing and how a…
Insight as content gives market research longer shelf-life
InSites Consulting conducted a project for Bloomberg TV last year in which the content and marketing of the network were…
Stop asking questions, start listening
I attended the IJMR Research Methods Forum ‘Stop asking questions, start listening’. The venue was promising: ‘The Royal Society’. I…