Niels Schillewaert

Niels Schillewaert

Managing Director The Netherlands

 niels.schillewaert@insites-consulting.com

 +31107421030

Rotterdam office

Watermanweg 40-42

3067 GG Rotterdam

The Netherlands

My latest blog posts

6 principles of persuasive marketing: how to influence people

Today, consumers function as a brand’s amplifiers, which is why brands should actively invest in creating contagious content. Or as Jonah Berger puts it, conversation content should be STEPPS, a six-letter acronym for more persuasive marketing.

Designing the right brand tracker for your ‘Brand Religion’

Designing the right brand tracker for your ‘Brand Religion’

Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…

The Business Value of Insights - ESOMAR report

The Business Value of Insights

According to the C-suite, ‘customer insight’ is the number 1 capability required by businesses in a world that is changing…