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Nina studied business economics with a focus on tourism, but during her studies she already discovered her passion for market research; since then she has never left the world of research. She has been working at Millward Brown and BuzzBack for 16 years before joining InSites Consulting in January 2018. Her focus lies on brand, communication and innovation research. Originally her background was more quantitative and very much focused on FMCG, but over the years she has come to love qual research and recently got more involved with a variety of clients in the field of services and tech as well. Two young kids make sure Nina never gets bored outside of work. The weekends are always busy with football, family gatherings and day trips. Nina loves languages, horses, skiing, traveling and cooking (especially Asian cuisine).