Sarah Van Oerle

Sarah Van Oerle

Content Activation Director

 sarah.vanoerle@insites-consulting.com

 +32 9 269 14 35

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Sarah started her career in research and consultancy in 2012, with an academic focus on services research in the healthcare sector. She joined InSites in 2016 after obtaining a PhD in Applied Economics-Marketing. She has published in international marketing journals such as the Journal of Service Management and Psychology & Marketing.​

Having joined InSites as a Research Manager with a focus on patient co-creation, she has gained expertise in collaborating with large international clients (UCB, TEVA and Pfizer…); today, she is active as a content marketer, inspiring people on ‘all things research’ with easy-to-digest content pieces. ​

My latest blog posts

Gen Z Metaverse 2 women with caps

Gen Z x Metaverse [ZA infographic]

Posted on September 29, 2022 - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!

Gen Z Mental well-being 3 women

Gen Z x Mental well-being [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.

Gen Z Sustainable future 2 woman 1 guy

Gen Z x Sustainable future [ZA infographic]

Posted on - 2 min read

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

51% of Gen Z in South Africa is uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!