Scott Lee

Scott Lee

Managing Partner

Hong Kong SAR office

500 Hennessy Road

 Causeway Bay, Hong Kong SAR

People's Republic of China


Scott’s career spans over 25 years as a market research professional. A psychology graduate from Cambridge University, Scott has a passion for understanding consumer needs and behaviors. Scott worked for Ipsos and Pegram Walters Consulting in the UK before moving to Hong Kong in 2003 at AMI / Synovate (subsequently acquired by Ipsos). ​ ​ In 2012 Scott launched ABN Impact in Hong Kong, with a vision to bring insight communities into Asia. The unique positioning and partnership with Vision Critical provided the opportunity to grow the Hong Kong business to almost half of the revenue for ABN Impact group in Asia – transforming the Hong Kong research market. More recently, Scott has also been pioneering the use of Design Thinking in research on communities and took the role of Chief Client Officer for ABN Impact in 2019, covering 7 markets. ​ ​ In 2019, ABN Impact was acquired by InSites Consulting, and Scott became Senior Client Partner for the Asia Pacific Region driving aspects of the integration as well as key account development and business development. ​

My latest blog posts

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….

Keeping up with consumers through online communities

Keeping up with consumers through online communities

COVID-19 has now been around for much longer than any of us would have hoped or expected. Whilst in China…

The new fast fish of Asian wealth

In a matter of weeks, even days, the global pandemic changed the lives of millions of people. To stay relevant…