Scott Lee

Scott Lee

Managing Partner

 scott.lee@insites-consulting.com

Hong Kong SAR office

500 Hennessy Road

 Causeway Bay, Hong Kong SAR

People's Republic of China

Bio

Scott’s career spans over 25 years as a market research professional. A psychology graduate from Cambridge University, Scott has a passion for understanding consumer needs and behaviors. Scott worked for Ipsos and Pegram Walters Consulting in the UK before moving to Hong Kong in 2003 at AMI / Synovate (subsequently acquired by Ipsos). ​ ​ In 2012 Scott launched ABN Impact in Hong Kong, with a vision to bring insight communities into Asia. The unique positioning and partnership with Vision Critical provided the opportunity to grow the Hong Kong business to almost half of the revenue for ABN Impact group in Asia – transforming the Hong Kong research market. More recently, Scott has also been pioneering the use of Design Thinking in research on communities and took the role of Chief Client Officer for ABN Impact in 2019, covering 7 markets. ​ ​ In 2019, ABN Impact was acquired by InSites Consulting, and Scott became Senior Client Partner for the Asia Pacific Region driving aspects of the integration as well as key account development and business development. ​

My latest blog posts

Banking on a Happy Life

Banking on a Happy Life

In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.

Post-COVID Consumer Trends in Travel & Tourism

Post-COVID Consumer Trends in Travel & Tourism

The global pandemic has significantly impacted the travel & tourism industry; but there is a light at the end of the tunnel. We explore the key trends that are most relevant in the travel & tourism sector; they are all anchored around universal drivers of happiness.

Think outside the box, in the year of the ox

Think outside the box in the year of the ox

At times like these, it is important that brands strive to put consumers first, connecting and collaborating with them continuously….