Thomas Troch

Thomas Troch

Business Director

 +1 646 386 9855

New York office

1410 Broadway

NY 10018 New York

United States

Some of my blog posts

Fringe report: Is Market Research really a career?

What is the image of the market research industry amongst young graduates? What makes them tick? Is our industry considered…

RWconnect: Giving value for getting value

“In your average research project, respondents are asked to do a lot of stuff. Filling out questionnaires, sitting in focus…

#ia2012gent: Understanding users in Information Architecture

Last Saturday the first World IA Day was hosted, gathering Information Architects in 14 cities across all corners of the…

Don’t make me sit on the chair! Thoughts on Creativity World Forum day 1

When the creative minds of Europe unite, there’s bound to be magic in the air. Especially when Guy Kawasaki, Frans…

Involving consumers in your product development: Two phases and six cases

Last month’s issue of Research magazine illustrates how brands are using consumer communities and co-creation to develop strategies, products and…

Our Heineken concept club community wins Best Presentation Award

Last Friday, we won the ‘2012 Best Presentation Award’ with Heineken on the 8th International Conference on Design & Emotion,…