Senior Business Director

 thomas.troch@insites-consulting.com

 +1 646 386 9855

New York office

1410 Broadway

NY 10018 New York

United States

Bio

As a Business Director at InSites Consulting, Thomas Troch works with iconic brands to unlock growth by advising them how to make their products, services and communication hyperrelevant to consumers. Areas of expertise are Insight Generation, Customer Journey Mapping, Concept Development, Brand Positioning, Brand Architecture and Beta Testing. ​ ​ During his tenure, Thomas has worked with Anheuser-Bush to develop their innovation pipeline, helped the Google Play team define and understand their target customer, and collaborated with Bloomingdale’s on a Millennial beauty store. Other clients include L’Oréal Paris, Mars, PepsiCo, Philips, siggi’s and Unilever.​ ​ Thomas is a regular contributor to the research and innovation community by publishing and speaking at conferences like ESOMAR and Quirks. He’s part of the PDMA Knowledge Hub Committee, member of the MMR Board at the Terry College of Business, guest lecturer at Columbia University and guest editor of Touchpoint: The Journal of Service Design.