Involving consumers in your product development: Two phases and six cases
Last month’s issue of Research magazine illustrates how brands are using consumer communities and co-creation to develop strategies, products and…
Thomas Troch
Business Director
thomas.troch@insites-consulting.com+1 646 386 9855
New York office
1410 Broadway
NY 10018 New York
United States
Some of my blog posts
Reaching your target group through consumer inspired advertising
9 months ago, Belgian advertising agency Famous started the structural collaboration with 150 Flemish and 150 Walloon consumers through their…
Surprise your Community Manager on #cmad 2012
Today, we’re celebrating Community Manager Appreciation Day (#cmad on Twitter) and we’d like to thank everyone who is improving consumer’s…
My quest for consumer-centric design at Dutch Design Week 2011
With a focus on the involvement of consumers in the development of new products and services, it was great to…
Heineken takes inspiration from clubbers to co-create a visionary nightclub
Last month Heineken kicked off a global design project, connecting club goers and designers in the development of a pioneering…
RWconnect: Giving value for getting value
“In your average research project, respondents are asked to do a lot of stuff. Filling out questionnaires, sitting in focus…