Tom De Ruyck

Tom De Ruyck

Managing Partner

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Structural collaboration with consumers: an evolution, not a revolution

Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos…

Why are research communities so hot today?

We all know social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions are embedded…

Predicting consumer behavior in online communities via Artificial Intelligence

Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. If you were…

The memefication of insights

As published on Greenbook on July 27, 2015. Driving new and powerful insights from consumers is silver, but doing something…

Going beyond the boundaries of research with MROCs

Co-creation and crowd-sourcing are high on the agenda of the majority of today’s marketers.  It is seen as a quick…

Agility in a time of change

As published on GutCheck on March 10, 2014 by Jeffrey Henning. At the recent NetGain 8.0 Conference in Toronto, hosted by…