How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’
According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…
Tom De Ruyck
Managing Partner
tom.deruyck@insites-consulting.com+32 9 269 14 07
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Bio
With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and research events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe. He is co-author of 'The Consumer Consulting Board' and has published over 80 white papers, articles in academic journals, business books and trade magazines. Tom has been awarded many times for his work, amongst others by the American Marketing Association, ESOMAR, and the CMO Council USA and Asia.
My latest blog posts
The rise of ‘bothism’ and what that means for your brand
In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…
From consumer intelligence to consumer intuition
We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels started to…