Tom De Ruyck

Tom De Ruyck

Managing Partner

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Some best practices in building and managing ‘research communities’

First of all, we believe that we need to be careful to not over and miss-use the method of research…

How ATAG is becoming a cook-centric organization from the inside out

ATAG, a daring brand. This article on engagement of stakeholders with the consumer world is quite different from our other cases. Why?…

4 ways for research to leave the twilight zone in 2020

2020, a pivotal year which has set its time mark on many business strategies and plans over the past years….

Last night a DJ saved my life! Or why researchers need DJ skills

The information for generating good consumer insights is out there! The challenge for researchers and clients is to adequately tap…

Qualitative Research is dead, long live Qualitative Research?!

Last week I visited MOA’s afternoon session on online qualitative market research, together with 2 colleagues of mine who are…

3 emerging trends in consumer expectations

At the end of 2013, InSites Consulting (together with data collection partner GMI) asked almost 7,000 citizens in 17 countries…