The Collaboration Divide: are you lagging behind?
Crowdsourcing, Co-creation and Consumer Collaboration have been buzzwords in marketing and business for at least 5 years now. We’re all…
Tom De Ruyck
Managing Partner
tom.deruyck@insites-consulting.com+32 9 269 14 07
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
The memefication of insights
As published on Greenbook on July 27, 2015. Driving new and powerful insights from consumers is silver, but doing something…
Meet the Insight Activation Studio
We strongly believe that consumer insights have not reached their full potential in terms of ROI. Based on our interviews…
Four elements to survive in a changing world
The world is changing, rapidly and fundamentally. Several economic, ecological, technological and demographic trends are reinforcing each other and have…
Consumer Collaboration: Get it right, Get it going, Make it sustainable
Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…
Going beyond the boundaries of research with MROCs
Co-creation and crowd-sourcing are high on the agenda of the majority of today’s marketers. It is seen as a quick…