Structural collaboration with consumers: an evolution, not a revolution
Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos…
Tom De Ruyck
Managing Partner
tom.deruyck@insites-consulting.com+32 9 269 14 07
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
Some of my blog posts
Why are research communities so hot today?
We all know social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions are embedded…
Predicting consumer behavior in online communities via Artificial Intelligence
Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. If you were…
The memefication of insights
As published on Greenbook on July 27, 2015. Driving new and powerful insights from consumers is silver, but doing something…
Going beyond the boundaries of research with MROCs
Co-creation and crowd-sourcing are high on the agenda of the majority of today’s marketers. It is seen as a quick…
Agility in a time of change
As published on GutCheck on March 10, 2014 by Jeffrey Henning. At the recent NetGain 8.0 Conference in Toronto, hosted by…