Tom De Ruyck

Tom De Ruyck

Managing Partner

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Meet the Insight Activation Studio

We strongly believe that consumer insights have not reached their full potential in terms of ROI. Based on our interviews…

InSites Consulting launches “Online 1/1”

Today, we launched a new Connected Research tool: “Online 1/1”. This tool allows for remote in-depth interviews and online user experience…

Qualitative Research is dead, long live Qualitative Research?!

Last week I visited MOA’s afternoon session on online qualitative market research, together with 2 colleagues of mine who are…

Consumer Collaboration: Get it right, Get it going, Make it sustainable

Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and…

Consumer Collaboration around the World: Europe [1/6]

Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in different parts…

What consumers want from brands in 2014

As published on Research Live on January 29, 2014. At the end of 2013, InSites Consulting (together with data collection partner…