Tom De Ruyck

Tom De Ruyck

Managing Partner

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Back to school with our Insight Academy

PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a…

The Collaboration Divide: are you lagging behind?

Crowdsourcing, Co-creation and Consumer Collaboration have been buzzwords in marketing and business for at least 5 years now. We’re all…

How ATAG is becoming a cook-centric organization from the inside out

ATAG, a daring brand. This article on engagement of stakeholders with the consumer world is quite different from our other cases. Why?…

1 billion internet users online!

According to comScore it is! This week they announced that there are now more than 1 billion ( internet users…

What happens when community participants start acting like researchers?

As published on Quirk’s in April 2013. There will always be a gap between what a consumer is sharing and how a…

Market Research (the day after) Tomorrow

In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that…