Tom De Ruyck

Tom De Ruyck

Managing Partner

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent



With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and research events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe. He is co-author of 'The Consumer Consulting Board' and has published over 80 white papers, articles in academic journals, business books and trade magazines. Tom has been awarded many times for his work, amongst others by the American Marketing Association, ESOMAR, and the CMO Council USA and Asia.

My latest blog posts

How the rise of e-commerce during the pandemic is fueling ‘liquid expectations’

According to IBM’s Retail Index, COVID-19 has accelerated e-commerce adoption by five years. As many consumers turned to online shopping…


The rise of ‘bothism’ and what that means for your brand

In the current digital era, with 24/7 access to a global offering, the world has become our playground. With one…

From Consumer Intelligence to Consumer Intuition

From consumer intelligence to consumer centricity

We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels is offering…