E6 – Var x Sonic Branding
What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…
Podcasts
E5 – Duvel x Distinctive Assets
What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…
E4 – The Creativity Gap
There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…
E3 – Innovation Envy
Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…
E2 – Rumor has it
Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…
E1 – Is marketing research a dying horse?
What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…
A podcast primer
Podcasts are just on-demand audio (video podcasts also exist, but let’s not complicate things). Just think of it like Netflix for…