Market research is about people and people all have stories to tell. We want to tell those stories.

Introducing ‘A Penny for your Thoughts’, our podcast series exploring the industry built around understanding people’s motivations. We’re talking to clients, researchers, academics – anyone with a story to tell about market research. Because the best research is all about storytelling.

Clueless about podcasts? Check out our podcast primer and discover when, how and why you should listen to them.