Podcasts

Var x Sonic Branding - podcast by InSites Consulting

E6 – Var x Sonic Branding

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…

Duvel x Distinctive Assets - podcast by InSites Consulting

E5 – Duvel x Distinctive Assets

What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…

Podcast by InSites Consulting

E4 – The Creativity Gap

There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…

Podcast by InSites Consulting

E3 – Innovation Envy

Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…

Podcast by InSites Consulting

E2 – Rumor has it

Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…

InSites Consulting podcast - episode 1

E1 – Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…

InSites Consulting podcast

A podcast primer

Podcasts are just on-demand audio (video podcasts also exist, but let’s not complicate things). Just think of it like Netflix for…