E7 – SkyTeam x Experience Marketing
When we think about brands, we generally think about whatever it is they sell. Disney sells entertainment, McDonald’s sells fast food. Tune to learn more on the growing role of experiences for brand success.
Podcasts
Market research is about people and people all have stories to tell. We want to tell those stories.
Introducing our podcast series exploring the industry built around understanding people’s motivations. We’re talking to clients, researchers, academics – anyone with a story to tell about market research. Because the best research is all about storytelling.
E6 – Var x Sonic Branding
What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…
E5 – Duvel x Distinctive Assets
What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…
E4 – The Creativity Gap
There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…
E3 – Innovation Envy
Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…
E2 – Rumor has it
Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…
E1 – Is marketing research a dying horse?
What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…
A podcast primer
Podcasts are just on-demand audio (video podcasts also exist, but let’s not complicate things). Just think of it like Netflix for…