
E6 – Var x Sonic Branding
What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…
What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…
What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…
There’s one skill that is sought out by employers more than any other. It’s a skill that companies feel they…
Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling…
Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…
What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…
Podcasts are just on-demand audio (video podcasts also exist, but let’s not complicate things). Just think of it like Netflix for…