Innovation has always been one of the big engines for business growth and for getting ahead of one’s competitors. Fueling the innovation pipeline is probably the number one ambition for many organizations, yet in reality the day-to-day hustle often requires all the attention. In the current market reality, brands are expected to take a fresh perspective. Tech unicorns like Uber, Spotify, Netflix and Airbnb are prime examples of how smart innovation can change the industry standards. And this drive for innovation is visible across industry and sectors. Yet many established players struggle with the speed and quality of innovation that characterizes successful disruptors and start-ups.
This leads to what we could label innovation envy, where organizations envy the innovation fast tracks of disruptive newcomers. How can a big, slow-moving traditional player become more like these smaller disruptive innovators? What can established players learn from these agile newcomers? And what is the formula that can cure these envy symptoms and help incumbents jump on the innovation bandwagon?
Episode 3 of our podcast zooms in on this innovation envy phenomenon by joining three different perspectives (i.e. client side, creative side and research agency). Join podcast host Farrell in his talk with Filip De Boeck (co-author of Innovation Envy), Mathilde Levy (Reckitt Benckiser) and François Pétavy (eÿeka creative crowdsourcing network).