What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a swoosh emblem? When you hear “Have a Break”? When you see interlocking red and yellow circles? Likely you’re now thinking McDonald’s, Nike, KitKat and Mastercard.
In this podcast, we explore the concept of distinctive brand assets. More and more brands are recognizing the power of their assets as a means to stand out from the growing brand clutter. We’re talking with Duvel Moortgat, the company behind Duvel, La Chouffe, Vedett, and several other iconic beer brands, about the role distinctive assets play in growing their brands.
Distinctive assets are in fact one of the key concepts discussed in our Brand Religions bookzine. Wish to know more about the role of distinctive assets and other branding concepts? Download our free bookzine.