Reconnecting people and research

Mid-August Kees De Jong (CEO – Survey Sampling International) launched Research Voice, an advisory board composed of senior executives from Bernett, Cambiar, GfK NOP, M/A/R/C, Nielsen, SSI and of course InSites Consulting. De Jong’s idea for a unique industry-wide initiative that supports, rather than berates, people who give their time and opinions in marketing research.
The aim of this initiative is to develop an own research-on-research project with the goal of enhancing the respondent experience.
Advisory board member Niels Schillewaert, Managing Partner at InSites Consulting, appeals to people from all areas of marketing research to join the initiative. Everyone can learn from each other, he stresses.
“All stakeholders are affected if people no longer participate in research – agencies, subcontractors, and eventually end users. I cannot imagine marketers flying blind without any – or wrong – market insights. Research should become sexy and cool again, not intrusive, frustrating and boring.”
For more information, contact

You might also be interested in

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…

Destination inspiration? TAKE A WAY!

Enjoying summer already? Whether it is filled with vacation, stay-cation or no-cation, we’re here to TAKE YOU AWAY to boost…

The state of e-commerce in Belgium

Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its…