Reconnecting people and research
Mid-August Kees De Jong (CEO – Survey Sampling International) launched Research Voice, an advisory board composed of senior executives from Bernett, Cambiar, GfK NOP, M/A/R/C, Nielsen, SSI and of course InSites Consulting. De Jong’s idea for a unique industry-wide initiative that supports, rather than berates, people who give their time and opinions in marketing research.
The aim of this initiative is to develop an own research-on-research project with the goal of enhancing the respondent experience.
Advisory board member Niels Schillewaert, Managing Partner at InSites Consulting, appeals to people from all areas of marketing research to join the initiative. Everyone can learn from each other, he stresses.
“All stakeholders are affected if people no longer participate in research – agencies, subcontractors, and eventually end users. I cannot imagine marketers flying blind without any – or wrong – market insights. Research should become sexy and cool again, not intrusive, frustrating and boring.”
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