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81 results

[Post] How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

[Post] Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

[Post] The Day After: which COVID-19 habits will stick?

Research has shown that adopting a new habit takes an average of 66 days. With the current forced lockdown disrupting…

[Post] Is Clean the new Green?

Since the start of the lockdown, we have been engaging deeply with 102 consumers from 13 countries in a COVID-19 consumer community, to get an understanding of (the changes in) their everyday lives. One of them being the near and far future of sustainability in a post-lockdown era. How sustainable is sustainability in a (post-)lockdown scenario? Is clean the new green?

[Post] Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

[Post] The rise of enochlophobia and what this trend means for your brand

From shopping and self-care to media consumption and entertainment, the current pandemic touches upon every aspect of consumers’ lives and…

[Post] Co-creating brand innovations for a post-lockdown world

Together with our creative network, eÿeka, we explored the need for creativity and the power of collaboration during the current…

[Post] Consumer Collaboration in times of crisis [infographic]

In times of uncertainty and rapid change, brands may be unsure if and how to integrate the voice of consumers…

[Post] How brands can engage NextGen consumers

Welcome to the dawn of a new generation of consumers. In today’s post-truth society, change comes rapidly and unexpectedly. The…

[Post] How Stash is disrupting the investment industry

The next generations want to explore the idea of investing their money, but without running the risk of losing it all. Discover how Stash is helping them and disrupting the investment markets.

[Post] Does next-generation marketing come with a religion?

There isn’t a holy-grail framework when it comes to marketing to the next generations; the truth lies in all beliefs and visions. Read on to discover more.

[Post] The next generations’ quest for (macro)meaning

The next generations are purpose seekers – they want to make a career in every aspect of life, and want meaningful lives. Read on to learn more about their ‘life careerism’.