[Post] How diversity can help brands prepare for tomorrow
“I’ve never been more convinced that diversity is essential for successful leadership in times of crisis.” This quote from Lloyd…
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[Post] Gen Z and the quest for fast fashion [an interview with Tommy Hilfiger]
As part of our interview series for our frAGILE bookzine, we connected with Avery Baker, Chief Brand Officer at Tommy Hilfiger, to hear her take on how to deal with the increasing ‘I-want-what-I-want-when-I-want-it’ demand that defines this generation.
[Post] A Millennial take on food consumption
Discover three emerging trends that are shaping Gen Y, the foodie generation.
[Post] Experiences over stuff: the decluttering Millennial lifestyle
Having a slimmed-down existence with less stuff has become big business. Discover how brands are offering to help consumers ‘declutter’ their lives.
[Post] The Change League Community: embrace change together
End of 2016 we officially kicked off the Change League Community, a network of like-minded people, embracing change together. This…
[Post] How can we give back?
So many things are happening in the world today: terrorism, environmental issues, people forced to flee their homes, to name…
[Post] Great Leaders Aren’t Superheroes: They Create Them
As published on Switch & Shift on July 26, 2016. Superheroes have appeared on our television screens since the 1950s…
[Post] 4 tips for successful (re)branding
The cosy setting of the January STIMA Brand Café was at the recently opened The House To Be in Zellik,…
[Post] Why obsession beats focus
As published on Switch & Shift on Monday April 21, 2014. We are all permeated by the wise words of…
[Post] CCO Talk: Consumers in the boardroom of… Schoenen Torfs
Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving…
[Post] Collaborating with consumers in Asia
Online research communities are the new star in market research. These online platforms connect a company with a group of…
[Post] How young researchers can help the MR industry to tap into emerging markets
Last Monday I attended the ‘Young Research Writer Showcase’ presented by the International Journal of Market Research and R-net in…