Sign in for our free Smartees on Innovation and Connected Research

Smartees are free half-day workshops that deliver new ideas and practical techniques for better marketing. They’re led by some of the sharpest minds in research today, and participants really do take inspiration from the chance to learn and share ideas in a relaxed atmosphere. The next sessions focus on Innovation and Connected Research. Here’s a taste of what’s going on.
 
“Taking Innovation Research forward”
Ghent, 20 and 25 November
Mathieu Mottrie from CREAX will talk about meeting customer need through systematic innovation, Filip De Boeck will present the latest methods for connecting with customers in the co-creation innovation proces, and Kristof De Wulf will discuss how to reduce risk in the innovation cycle. Read more about the full program.
“Taking Innovation and Connected Research foward”
Filip and Kristof will bring their innovation topics added with the sessions of Steven Van Belleghem and Tom De Ruyck. They will be exploring Connected Research and how market researchers can use Web 2.0 methods to get close to customers. Learn all about desk research 2.0, Online discussions groups, Bulletin Boards, Online communities and how they were used in cases from different industries. Read more about the full program.
Read more about our Smartees on www.insites.eu/smartees and register online for the next ones.

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