Culture + Trends

Culture + Trends by InSites Consulting

Understanding consumer trends is essential for your brand in today’s changing world. Culture shifts and emerging trends are shaping people and categories. So, what should you deliver for a regenerative future? Our Emerging Needs Solution will help you identify, and put into action, what matters for the future of your brand, category and audience.

Powered by Space Doctors, part of the InSites Consulting group, our Emerging Needs Solution draws from a unique blend of resources, including our Illume Network of leading-edge consumers, extensive knowledge library and a team of future-consumer experts.

We’d love to show you what our Culture + Trends work can do for your brand. So get in touch or request your showcase!

What Culture + Trends can do for your brand

  • What we do?

    Map how consumer lifestyles are set to change in the coming years.

    What we deliver?

    We clarify how changing lifestyles have an impact on your category or brand and which opportunities these bring.

  • What we do?

    Help you to understand future consumer behaviour trends.

    What we deliver?

    We create future-facing innovation platforms for consumer-centric innovation.

  • What we do?

    Collaborate with you to leverage genuine cultural change.

    What we deliver?

    We build powerful creative territories for brands to tap into, for example in communications & marketing.

  • What we do?

    Evaluate and optimise concepts or brand propositions with leading- edge consumers

    What we deliver?

    We supercharge and future-proof bespoke concepts authentically appealing to your target audience.

Culture + Trends credentials

We’d love to showcase what Culture + Trends can do for your brand. So get in touch to request your showcase!

This piece of insight is fundamental to understanding how our customers are feeling; and, in turn, how we go about bringing some of these technology innovations to market.

Nikki Humphries, Trends & Digital Insight Lead, Royal Bank of Scotland

What Matters 2023 Report Image

What Matters to People in 2023 – Trend Report

What are the consumer trends for 2023? In a year infused with distress, instability and vulnerability, people are searching for meaning. Whatever the context, this report will help you understand what matters to your audiences today and tomorrow.

Request your download

Why we can help you?


We use a bespoke blend of resources in combination with our proprietary Human Drivers model.


Our Illume Network of carefully selected cultural curators gives us access to leading edge consumers with a specific passion, able to articulate future needs relevant to your audience and your brand.


The Culture + Trends experts at Space Doctors draw from a range of disciplines providing culture and trend insights to truly understand what matters to people.