Insight Communities

To keep up with consumers these days, companies need to be closer to them than ever.

An insight community is a strategic capability for a 360° collaboration with consumers, enabling flexible decision making. Our proprietary Square platform is the ultimate gateway to connect with and learn from consumers.

What insight communities can do for your brand

  • What we do

    Through a sequence of activities, we immerse in your consumers’ daily lives via the Square, our insight community platform. You get a window into their lives via our mobile-first approach, uncovering their thoughts and experiences at key interaction moments for your brand.

    What we deliver

    A deep understanding of your category, market or target group through a fresh set of relevant insights

  • What we do

    We can evaluate and test any aspect of your marketing mix, picking the right activities from our ‘think’, ‘feel’ and ‘do’ activity toolbox in the Square, our community platform.

    Wat we deliver

    Concrete recommendations on how to optimize or refine an existing or new branding, innovation or customer experience proposition.

Insight Communities credentials

We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!

Lucie Fromente Claquin - Danone

“With our ‘Le Monde du Yaourt’ community, we have a constant view on what our consumer thinks, feels and prefers. The online insight community allows us to connect with them on a continuous basis for urgent and tactical as well as strategic matters. More importantly, we do more impactful research at a faster paces with a lower overall investment compared to the past. It is a great tool which supports Danone’s consumer-centricity approach.”

Lucie Fromenté Claquin, Senior Strategy & Insights Manager, Danone

From Consumer Intelligence to Consumer Centricity

Better Together V1: Consumer Centricity

In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.

Request your download

Why us?

Solid foundation, flexible control

The one-off investment in your community infrastructure gives you a solid basis for any future qualitative or quantitative research challenge. Take a place in the driver’s seat to make optimal use of our 360° activity toolbox and our flexible service model.

Digital by design, human by nature

Our hybrid approach brings together the best of human and digital. Our safe and mobile-first technology is the backbone to bring consumers closer than before with the help of our certified Global Moderator Network and community engagement expertise.

Strategic focus, tactical agility

An insight community connects business stakeholders and consumer at moments that matter. Deep dive into strategic innovation, customer experience or branding challenges or assess any dimension of the product mix to fuel ideas and proposition development.

Contact

Niels Schillewaert
Co-founder & Managing Partner

Contact Niels