To keep up with consumers these days, companies need to be closer to them than ever.
An insight community is a strategic capability for a 360° collaboration with consumers, enabling flexible decision making. Our proprietary Square platform is the ultimate gateway to connect with and learn from consumers.
What insight communities can do for your brand
What we do
Through a sequence of activities, we immerse in your consumers’ daily lives via the Square, our insight community platform. You get a window into their lives via our mobile-first approach, uncovering their thoughts and experiences at key interaction moments for your brand.
What we deliver
A deep understanding of your category, market or target group through a fresh set of relevant insights
What we do
We can evaluate and test any aspect of your marketing mix, picking the right activities from our ‘think’, ‘feel’ and ‘do’ activity toolbox in the Square, our community platform.
Wat we deliver
Concrete recommendations on how to optimize or refine an existing or new branding, innovation or customer experience proposition.
We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!
“With our ‘Le Monde du Yaourt’ community, we have a constant view on what our consumer thinks, feels and prefers. The online insight community allows us to connect with them on a continuous basis for urgent and tactical as well as strategic matters. More importantly, we do more impactful research at a faster paces with a lower overall investment compared to the past. It is a great tool which supports Danone’s consumer-centricity approach.”
In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.
The one-off investment in your community infrastructure gives you a solid basis for any future qualitative or quantitative research challenge. Take a place in the driver’s seat to make optimal use of our 360° activity toolbox and our flexible service model.
Digital by design, human by nature
Our hybrid approach brings together the best of human and digital. Our safe and mobile-first technology is the backbone to bring consumers closer than before with the help of our certified Global Moderator Network and community engagement expertise.
Strategic focus, tactical agility
An insight community connects business stakeholders and consumer at moments that matter. Deep dive into strategic innovation, customer experience or branding challenges or assess any dimension of the product mix to fuel ideas and proposition development.