Brands need to stay close to their consumers and collaborate with them to stay relevant. Only by truly understanding consumers’ needs, frictions and aspirations, brands will be able to develop impactful solutions. This is where online insight communities come in.
An insight community is a strategic capability for a 360° collaboration with consumers, enabling flexible decision making. Our proprietary Square platform is the ultimate gateway to connect with and learn from consumers.
What insight communities can do for your brand
Based on our expertise in consumer-brand collaborations, we have identified four prevalent business needs, that drive four different community types:
What we do
Via agile, exploratory techniques, we test your brand proposition(s) on the Square, our insight community platform. Think for example about pack testing, gathering feedback on TV commercials or testing new ideas for potential innovations.
What we deliver
Concrete recommendations to fine-tune and further optimize your original propositions, thereby fueling fast decision making.
What we do
Through a combination of research activities, we immerse in consumers’ daily lives via the Square, our insight community platform. Our mobile-first approach allows to uncover their thoughts and experiences at key interaction moments for your brand.
What we deliver
A deep understanding of your category, market or target group through a fresh set of relevant insights.
A capability that allows to launch any research question at any time within a dedicated group of consumers, supporting consumer-centric thinking throughout the entire organization. As such, we democratize research across the business, and this in full-service, Do-It-Together (DIT), or Do-It-Yourself (DIY) mode, depending on your business’ needs.
We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!
“With our ‘Le Monde du Yaourt’ community, we have a constant view on what our consumer thinks, feels and prefers. The online insight community allows us to connect with them on a continuous basis for urgent and tactical as well as strategic matters. More importantly, we do more impactful research at a faster paces with a lower overall investment compared to the past. It is a great tool which supports Danone’s consumer-centricity approach.”
In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.