Special edition Smartees
Closing up our Smartees of 2008, we present you the last rerun in 2009 and this in a special edition, combining our Customer Experience and Innovation insights on 19th of February.
We begin the afternoon with our findings of the ‘Relationship Monitor 2008’-study. This study covers 6 sectors: Finance, Automotive, Telecom, Air Travel, Tour Operators and Retail and gives you a review of your customer experience strategy through benchmarking.
After the coffee break our guest speaker, Johan Van Langenbick from CREAX will demonstrate how the CREAX methodology works through real case examples. Filip De Boeck, Director Innovation Research will reveal the innovative InSites approach and the challenges in terms of the selection of the specific profiles, the tools used to connect with consumers and the stimulation of creativity in an online setting.