Conscious Consumption by Joeri Van den Bergh (NextGen & Sustainability Expert) brings the business case of sustainability from different stakeholders’ perspectives, and offers inspiration and guidance to marketers, entrepreneurs and anyone interesting in creating a better planet, society and future.
Our interactive presentation and workshop formats can be fully customized to your region, target group or sector. We provide up-to-date and relevant illustrations of how consumers react to sustainability topics and how brands can benefit from taking on a more active role in creating a better planet and society (fuelled by proprietary consumer research).
Starting from the current conscious consumer mindset and habits, we define what will really matter to the mindful consumer in the next five years. Companies and brands learn five ways to become more sustainable in a credible and relevant way, and we illustrate the four golden rules of communicating sustainability to consumers.
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
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