The big playing survey
Over the month of April 2010, Flemish parents and Flemish children were questioned about the playing frequency within the overall leisure activities of 8-12 year olds, and about the purchase and use of toys. Karrewiet of Ketnet, Radio 2 and the Toy Museum endeavored to find answers to these questions in cooperation with InSites Consulting.
We will share some 2010 playing trends with you:
- Flemish 8-12 year olds spend more than 3 hours per day behind a screen. This is not surprising, since approximately 30% have a game console in their own room, 25% an own television and 20% a computer.
- Game consoles and particularly Nintendo DS are the most popular toys. Online games are also seeing strong growth.
- Digital play is therefore most popular, though classics such as LEGO (mainly popular among boys) and handicrafts (mainly popular among girls) are also a mainstay. Our children are not passive, for cycling and trampolining are also very popular.
- 25% of children usually play alone. One in three children feel their parents should make more time to play with them.
- Traditional games such as tag and football rule at the playground. If children could choose, they would like to have a trampoline at school. The new craze for trading games such as Bakugan is banned in half of Flemish schools.
- Annually, parents spend on average € 245.00 per child on toys and are primarily guided in their choice by ‘the joy of the child ‘. Their own best memories are of LEGO.
- Parents mainly want their children to move and be creative. Learning to cooperate is the most important to them when their child plays with others. The competitive spirit – which clearly exists among children – is not at all emphasized by parents. Parents generally prefer playing UNO, Monopoly or a puzzle with their children.
Toys that 8-12 year olds play with most often
- Nintendo DS/Dsi/DsiXL
- Computer/PC games
- Painting and drawing
- Nintendo Wii
- Online games/surfing
- Sony PlayStation
- Roller skates, inline skating, skateboard
- Miniature figures and animals
- Swimming pool