Why consumer insights (should) drive your business

We’re living in a rapidly-changing world with a lot of uncertainties, where businesses are outperformed overnight. Furthermore consumers are in the lead, no longer relying on brands to fulfill their needs, but creating their own reality. At the same time companies are living in an illusion of knowledge, while in fact they do not really know their consumers and often learn this the hard way. In this changing reality of consumer relevance, we believe consumer insights hold the key to insure a future-proof business.
But do you know what a ‘consumer insight’ is (and what it is not?), how you can mine them and how you can make them impactful for your company?
SmarteesJoin us on Thursday November 21, 2013 for our free ‘From Aha! to Eureka’ Webinar. Through a variety of business stories, clear examples and tasks, Annelies Verhaeghe (Head of Research Innovation at InSites Consulting) and Kristof De Wulf (CEO at InSites Consulting) will guide you through the jungle of insights. Because you wouldn’t let the future of your business depend on luck, would you?
Tweetaway orangeTweetaway: Find out why consumer insights should drive your business on Nov 21 in this free Smartees Webinar by @InSites http://sdr.li/BbFIC #insights
Can’t get enough of our Smartees events? Visit the Smartees website and check our upcoming offline Smartees in London, Rotterdam and Ghent!

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