Why us

“Amazing things will happen when you listen to your customer, and even greater ones when you collaborate with them.”

Depending on your business goals, we work with what we call the 90, the 9 or the 1 – or a mix.

Why InSites Consulting - Everyday consumers

The everyday consumers – their strength is to share feedback based on their experiences.

Why InSites Consulting - Leading-edge consumers

The leading-edge consumers – they have a particular passion, and can help curate the future.

Why InSites Consulting - Creative consumers

The creative consumers – they like thinking out of the box and want to help brands shape the solution space.

We’d love to showcase what our ‘blend‘ of consumer networks can do for your brand. So get in touch to request your showcase!

Brands often link consumer centricity to merely asking consumers for the occasional round of feedback. Yet, we believe the key to true consumer centricity lies in involving the right consumer at the right time.

Research on social contribution platforms has shown that, out of every 100 people,

  • 90 merely consume content: the lurkers,
  • 9 will like, share or react to what is created: the curators and
  • 1 will actually create something: the creator.

And this is no different for your consumers. Wish to know more?
Check out our ‘Unlocking the power of consumers‘ bookzine!

Better Together V2 - Unlocking the power of consumers

Better Together V2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

Request your download

Discover how we helped clients become truly consumer-centric

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Supercharging concepts for direct-to-consumer launch

Perrigo launched its ACO skincare brand successfully in the German market through a versatile mix of Culture + Trends analysis and leading-edge consumer insights.

 

Collaborating with the right consumers at the right time to fuel Fanta's innovation funnel

Collaborating with the right consumers at the right time

Fanta tapped into the power of diverse consumers via an iterative innovation approach; providing 140 raw ideas, leading to 21 consumer validated concepts.

How creative crowdsourcing inspired new snacking flavours for Arnott’s

How creative crowdsourcing inspired new snacking flavours

Arnott’s introduced three new snacking flavours as a result from a fully digital hybrid ideation track in only seven weeks time.

Contact

Henk Pretorius
Head of Consumer Connections

CONTACT HENK
Henk Pretorius