Work

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Identifying distinctive assets for Jacobs Douwe Egberts

Jacobs Douwe Egberts (JDE), a Dutch beverage company with a portfolio of iconic coffee and tea brands in over 100…

Providing campaign direction for Pukka Pies with applied semiotics

We believe that no brand is the same, nor should it be measured the same. We offer a range of…

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Discovering brand opportunities on micro communities for Twitter

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….

Brand Religions

Brand Religions

Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?

Bridging the Creativity Gap

The Creativity Gap

Involving the right crowd to get to ideas that spark. Creativity is the number one skill needed to survive and thrive in the current market reality. How do you unlock creativity for your brand? And how are you managing your creative capacity?

The Insight Academy: a cultural change driver for Suntory

The Insight Academy is a modular workshop designed to make a team or brand to become more insight-led and consumer-centric…

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…

Induver future-proofs business with digital transformation strategy

Induver, a Belgian B2B insurance broker with a focus on medium-sized enterprises, wanted to prepare its team for a digital…

How SkyTeam is aiming for the sky in Customer Experience

Consumer Experience research is high on the agenda of many research teams, including SkyTeam, one of the ‘big three’ international…

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