Re-engaging Gen Z consumers in Hong Kong for Nike
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture. The challenge…
Work
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Better Together V1: Consumer Intuition
Why structural consumer collaboration is the new modus operandi. Discover how to embrace a consumer-intuitive mindset to survive and thrive in times of change.
How creative crowdsourcing inspired new snacking flavours for Arnott’s
Arnott’s will introduce three new snacking flavours as a result of a fully digital hybrid ideation track in only seven…
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…
More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process and drove 50% of the industry innovation volume in the last two years, up from…
Identifying distinctive assets for Jacobs Douwe Egberts
According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…
Providing campaign direction for Pukka Pies with applied semiotics
We believe that no brand is the same, nor should it be measured the same. We offer a range of…
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Telenet’s Square allows to get to insights faster
We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…
Determining consumer readiness for future tech for Royal Bank of Scotland
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Discovering brand opportunities on micro communities for Twitter
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….
Brand Religions
Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?