More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process and drove 50% of the industry innovation volume in the last two years, up from…
Work
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Identifying distinctive assets for Jacobs Douwe Egberts
According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…
Providing campaign direction for Pukka Pies with applied semiotics
We believe that no brand is the same, nor should it be measured the same. We offer a range of…
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Telenet’s Square allows to get to insights faster
We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…
Determining consumer readiness for future tech for Royal Bank of Scotland
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Discovering brand opportunities on micro communities for Twitter
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….
Brand Religions
Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?
The Creativity Gap
Involving the right crowd to get to ideas that spark. Creativity is the number one skill needed to survive and thrive in the current market reality. How do you unlock creativity for your brand? And how are you managing your creative capacity?
The Insight Academy: a cultural change driver for Suntory
The Insight Academy is a modular workshop designed to make a team or brand to become more insight-led and consumer-centric…
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…
Induver future-proofs business with digital transformation strategy
Induver, a Belgian B2B insurance broker with a focus on medium-sized enterprises, wanted to prepare its team for a digital…