Work

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Rules of Engagement in Health

What the Healthcare industry and Life Sciences can learn from listening to social conversations. What are the rules of engagement for the Healthcare industry and Life sciences when it comes to engaging their audience online? This paper outlines the learning and offers insights to more constructive engagement.

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The darkside of Crowdsourcing in Online Research Communities

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Play, interpret together, play again and create a win-win

The 4Cs of the Conversation Company

The 4C's of the Conversation Company

Unlocking the benefits of becoming a more conversational company. What is a conversation company? Can conversational companies be more consumer orientated? The book explores how investment in the four C’s can transform a company to become more customer-centric.

How to connect with urban Millennials

How to connect with urban millennials: results from a global research community

How brands can connect with the youth of today. What are the current trends influencing the youth’s buying behaviour? How has the Gen Y consumer evolved? What are the dimensions behind a cool product or service? This paper offers insights on what drives the #NextGen and their consumer behaviour.

The Mobile Mindset

The Mobile Mindset

Outlining the trends and usage of mobile phones and tablets. What are the core drivers for mobile marketing strategies and applications? How can you develop and fine-tune your mobile marketing strategy? The findings summarized in this bookzine highlight how you can be more successful with mobile.

From co-creation to structural collaboration

From co-creation to collaboration

How to broaden your operation to be a more collaborative enterprise. What are the benefits in including customers in the decision flow? How do you integrate the voice of the customer in your innovation flow? This paper describes steps to evolve into a more structural collaboration.

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How Cool Brands Stay Hot

Marketing principles for the Next Generation. What drives Generation X & Y in their purchasing decisions? How can brands reach the NextGen consumers? How to create more relevant marketing campaigns for this target audience? This book explains best practice tactics and approaches through case studies and interviews with marketing execs across the globe.

A six step content marketing model

A six-step content marketing model

The Evolution of content marketing. The traditional advertising and marketing models are coming under increased pressure – consumers are changing, marketing approaches aren’t keeping up. The bookzine outlines a pragmatic approach to become a more relevant content marketing brand.

Social Media Integration Survey

Social Media Integration Survey

Social Media integration and related societal and retail effects. How are your audience using social media? What are the barriers to adoption? This bookzine offers insights into the ever-growing phenomenon of Social media integration in the US an UK.

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