We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

From hype to reality

From hype to reality

The role and evolution of Artificial Intelligence (AI) in Market Research industry. AI is set to disrupt virtually every industry, how will it impact Market Research? Hype? Trend? Overrated? Or game-changer? This bookzine explores strategies on how companies can adopt and implement AI solutions

Have we lost our EDGE?

Have we lost our EDGE?

Regaining your marketing and research edge. Global industries have been accelerating and growing, have your marketing strategies kept up? The world has moved from linearity, craftmanship, and scarcity to one of acceleration, automation and abundance – are you part of this transformation?

We have seen the future

We have seen the future…

A guide to smarter, more agile, and more contextually relevant qualitative research. Are you relying on modern channels and mediums to engage with your audience, or are you sticking to the principles of yesterday? The bookzine explore the industry’s next big game changer: Online Chat

fr*AGILE: Is NextGen marketing more chemistry than science?

frAGILE: Is NextGen marketing more chemistry than science?

How to keep up with rapidly changing society. How are brands coping in this fragile environment? How are you adapting to cater to this evolving market? This bookzine shares insights on brands that bond beyond disruption, based on dozens of interviews with senior marketing execs of renowned brands.

Millennials at Work

Millennials at Work

Optimizing and capitalizing on Millennials’ talents, maximizing their impact on business performance. Millennials make up almost 50% of the global workforce; their attitude and approach to work differs vastly from previous generations. Discover how to adapt HR policies to become Millennial-proof.

How to sharpen your brand

How to sharpen your brand

Up to 90% of all behavior is motivated by the subconscious, yet marketers and consumer researchers have relied on insights into conscious processes exclusively. There is an important relationship in memory between concepts (brands) and objects (aspects of the brand) – how are you measuring your distinctive assets?

AXE/LYNX brand-building community Square

AXE/LYNX, one of Unilever’s most popular brands in the personal care category, aims to continuously reinvent itself to keep the spark…

Research as a customer service

Research as a customer service

There is a clear relationship between an organization’s level of customer-centricity and its degree of success. How can you use your consumer research not only to update and improve your value proposition, and also bring your customer closer to the core of your business through the research process?

5 ways to activate consumer insights

The Insight Activation Studio

Demonstrating research impact and improving the return on insights. In this bookzine, we answer the questions of how to trigger meaningful actions across the organization in order to create a positive business impact, and how can the insight professional of tomorrow do this in an efficient and effective way.

Developing strong insights for Vitroclen

Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…

Shaping the brand story for Mithra Pharmaceuticals

In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…

Measuring coffee concepts in context for Jacobs Douwe Egberts

Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and…

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