We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Optimizing and capitalizing on Millennials’ talents, maximizing their impact on business performance. Millennials make up almost 50% of the global workforce; their attitude and approach to work differs vastly from previous generations. Discover how to adapt HR policies to become Millennial-proof.
How to sharpen your brand
Up to 90% of all behavior is motivated by the subconscious, yet marketers and consumer researchers have relied on insights into conscious processes exclusively. There is an important relationship in memory between concepts (brands) and objects (aspects of the brand) – how are you measuring your distinctive assets?
Ongoing consumer collaboration to strengthen the Axe brand positioning
AXE, one of Unilever’s most popular brands in the personal care category, has decided to change its strategy to be…
The world of marketing condensed into three easy to understand, readily implementable “religions”. Marketing strategies are as varied as consumers, and there’s no “one-size-fits-all” approach that will be relevant to all brands, or all consumers. In this bookzine, we review the most reliable and broadly applicable tactics and strategies.
Research as a customer service
There is a clear relationship between an organization’s level of customer-centricity and its degree of success. How can you use your consumer research not only to update and improve your value proposition, and also bring your customer closer to the core of your business through the research process?
The Insight Activation Studio
Demonstrating research impact and improving the return on insights. In this bookzine, we answer the questions of how to trigger meaningful actions across the organization in order to create a positive business impact, and how can the insight professional of tomorrow do this in an efficient and effective way.
Developing strong insights for Vitroclen
Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…
Shaping the brand story for Mithra Pharmaceuticals
In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…
Measuring coffee concepts in context for Jacobs Douwe Egberts
Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and…
How SkyTeam is flying high in terms of customer centricity
As an association of twenty airlines, SkyTeam’s mission is to create a seamless travel experience through operational excellence by putting…
Meet your new consumer: Generation Z. What will the future of marketing and marketing research look like? To be in a better position to predict the inevitable reality, we have to better understand what characterizes this new generation of consumers and translate this understanding into insights.
Understanding sugar consumption to optimize Südzucker’s brand positioning
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader…
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