We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Developing strong insights for Vitroclen

Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…

Shaping the brand story for Mithra Pharmaceuticals

In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…

Jacobs Douwe Egberts

Measuring coffee concepts in context for Jacobs Douwe Egberts

Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and…

How SkyTeam is flying high in terms of customer centricity

As an association of twenty airlines, SkyTeam’s mission is to create a seamless travel experience through operational excellence by putting…

Gen Zurveys

Gen Zurveys

Meet your new consumer: Generation Z. What will the future of marketing and marketing research look like? To be in a better position to predict the inevitable reality, we have to better understand what characterizes this new generation of consumers and translate this understanding into insights.

Understanding sugar consumption to optimize Südzucker’s brand positioning

The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader…

The Danone Activation Studio

The Danone Activation Studio

A practical guide to making Insights more accessible. How do you turn insights into action? This bookzine explores the 8 rules for success for activating insights, from including the consumer in the process, sharing insights company-wide, to building future-proof concepts to deliver a better consumer experience.

Increasing the ROI of consumer insights for Danone

Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable,…

Co-creating the world of work strategy for Adecco

As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…


Turning shopper insights into company-wide memes

Disrupting the traditional approach for a more actionable outcome. What are the success factors to activating insights within the organization? How do you embed shopper insights into internal decision making?

From Validating to Understanding: Why measuring insights strenght is not sufficient

From validating to understanding: Why measuring insights strength is not sufficient

Validating insights is critical for the innovation process. In this fast-moving environment the risk of failure is greater than ever. 96% of all new product introductions fail to return their cost of capital. This bookzine explore the process of validating insights while increasing engagement levels.

Optimizing the insight validation process for Cloetta

Cloetta is a leading confectionery company founded in Sweden in 1862. Cloetta owns some of the strongest brands in the…

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