You win some, you lose some
Monday night Aaron Rattue and I went to attend the annual MRS Awards in London. In contrast to last year, where we were nominated 5 times and won 1 commendation, we had decided for a more focused approached this time. Only the best of the InSites Consulting in general and UK specifically had been considered for submission. And our Janssen 24 x 7 case was nominated by the MRS Award Committee in the Health category.
The case is about a multi language nethnography with Schizophrenia patients and had a clear outcome. And the team at Janssen uses the output as the basis of a new segmentation, so the results are well applied!
Hence upon arrival at the fancy Park Plaza hotel last night, we did not antipate to win, but certainly had high hopes… Corinne Pilgrim (EMEA Product Director Janssen), who we invited as our guest, Aaron and I, were accompanied at our table by TfL (transport for London) reseachers responsible for the biking campaigns in London.
However, when finally the awards were presented we ‘lost’ to ESRO and the Design council, one of the most awarded agencies that night. Their health case was about A&E patients with the NHS and this is indeed very topical in the UK at this moment.
A bit deflated we had a few more beers, bid our farewells to our guest, but are determined to try again next year with even better client cases! 2013 Awards, here we come!