As the COVID-19 pandemic continues to flood our news feeds, forcing climate protesters to take a backseat, we might wonder whether sustainability programs and innovations are being redirected to the waste bin – no pun intended …
It’s true that during this global health crisis and the recession that will undoubtedly follow, budgets might get frozen or cut. Corporate strategies will have to deal with recovery, survival and getting back to normal. But let’s be honest, ‘normal’ wasn’t working before COVID-19 started to take the planet hostage.
Fuelled by new proprietary InSites Consulting quantitative research amongst consumers in Europe before (July 2019) AND post-lockdown (October 2020), we explore ‘sustainability’ through the eyes of today’s consumers. Check this virtual presentation on what sustainability means for your brand and get answers to the challenges you might be facing in becoming more sustainable. You will learn more on European consumers’ perception and comprehension of sustainability supported by proprietary research, case studies from around the globe and trends like terroir-ism, flipside shopping, re-commerce. We promise actionable insights on what consumers expect from future-proof companies like yours.
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
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Written by Josh Barazetti-Scott / Lewis Barker
Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.
Written by Joeri Van den Bergh / Sarah Van Oerle
In this blogpost we explore how important sustainability is to consumers in China, and how this translates into (sustainable) consumer behavior
Written by Joeri Van den Bergh
Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.