The Insight Community Playbook
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
Online Insight Communities
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name.
Over the past decade, online insight communities have been characterized by an exponential growth, spurred by brands more actively investing in becoming more ‘consumer-centric‘. Yet, this rapidly increasing popularity brought confusion, as there is no common jargon, not a shared set of best practices.
In this bookzine, we aim to bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.
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