Meet the Illume Network
When innovating for the future, you need to use the right people at the right time. We know that 90% of people validate, 9% curate and 1% create. Our Illume Network forms the bridge between creative innovation and mainstream needs.
The Illume Network is a global network (+45 countries) of carefully selected cultural curators called ‘Illume Guides’. They have a passion for one or more categories, live a leading-edge lifestyle, or are part of a sub-culture, and can articulate what is new or next.
Illume Guides are actively exploring their passion points, whether that’s mental health or make-up. They proactively push their passion forward and challenge the status quo.
The right perspective
We don’t focus on the next new influencer or cool kid on the block. What matters is relevance: genuine consumer trends or cultural shifts over trendspotter buzz. We look for native and articulate in-market experts in their field, focused on high-quality shareable content.
Permission to play
We use a full suite of engaging qualitative research activities (vlogs, mood boards…) to get to richer insights, and ensure they get the most out of their Illume experience by making them feel part of the special Illume Network community. Follow the Illume Guides on Instagram.