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Unlocking the power of consumers: meet the 90, 9 and 1 [infographic]

Did you know that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something? And this is no different for consumers.

Great power lies in involving a diverse set of people when rallying around business challenges. Consumer collaboration leverages this diverseness, as it allows to tap into a wide variety of competences and skills, some of which might not be available within an organization.

Dive into our Unlocking the power of consumers infographic and discover how to involve the right consumer for the right task!

Unlocking the power of consumers infographic

Better Together V2 - Unlocking the power of consumers

Better Together V2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

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