
Gen Z x Finance [US infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
In December 2019, we acquired ABN Impact; and now we’re thrilled to announce the official rebrand of its seven offices in the Asia region to InSites Consulting.
Since its foundation in Hong Kong 11 years ago, ABN Impact has established itself as the reference agency across Asia for delivering continuous consumer insights through online communities. The acquisition by InSites Consulting only accelerated ABN Impact’s digital and online research expertise by harnessing our proprietary platforms and tools.
Maz Amirahmadi, Managing Director Asia at InSites Consulting
With the rebranding of ABN Impact following closely behind that of fellow acquisition Join the Dots in the UK, 2020 has been another milestone year for InSites Consulting. With the ambition of becoming the global market leader in online insight communities, there is still more to come from the InSites Consulting group. Currently, we’re home to 500+ people worldwide, generating €65million+ in revenues from 17 offices on five continents.
Kristof De Wulf, CEO at InSites Consulting
Eager for more? Get in touch with our Asia teams in Bangkok, Hong Kong SAR, Jakarta, Manila, Seoul, Shanghai or Singapore.
We’d love to showcase what Insight Communities can do for your brand. So get in touch to request your showcase!
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in the US, and they expect accessible advice. Find out what this means for brands here.
Written by Angie Deceuninck
Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.
Written by Quentin Ashby
Whilst staff well-being has always been important to us, the challenges our people have faced over the past 18 months have boosted our commitment to doing all we can to help manage well-being, but also to reimagine our future workplace. Here are just a few of the recent ‘upgrades’ to our working and support for our people.