Sustainability

Sustainability

Sustainability is not a USP but it should be an innovation driver. The new consumer is demanding brands to be consciously involved in contributing to a better world, yet how sustainable is sustainability for your brand?

Our proprietary research shows that brands that claim to be (more) sustainable are perceived as more trustworthy, more up to date, and providing a higher level of quality. But sustainability is such a broad theme; it is about environmental responsibility, but also about ethical and fair business, including topics such as diversity, equality and inclusion. So, where to start? What does sustainability mean for your brand?

What our sustainability research toolbox and expert power can do for your brand?

  • What we do

    We offer presentation and workshop formats with proprietary sustainability research data as well as up-to-date and relevant illustrations of how consumers react to sustainability topics and how brands can benefit from taking on a more active role in creating a better planet and society.

    What we deliver

    A fresh dose of inspiration for your company’s marketing, innovation or sustainability team, on request customized to your region, target group or sector.

    READ MORE
  • What we do

    Via a tailor-made mix of research activities, we immerse in consumers’ daily lives. Our blend of ‘think’, ‘feel’, ‘do’ and ‘make’ activities provide a 360° collaboration with consumers to truly understand their needs, frictions and aspirations.

    What we deliver

    A fully customized report and concrete recommendations for your product, category, market or target group.

    READ MORE
  • What we do

    We go beyond collaborating with everyday consumers and involve semiotics experts and leading-edge consumers to uncover new opportunities for your brand.

    What we deliver

    We clarify how changing consumer lifestyles have an impact on your category or brand and which opportunities these bring.

    READ MORE
  • What we do

    We use the power of creative crowdsourcing, a unique solution based on Global Ideation Contests with our eÿeka creative network.

    What we deliver

    A list of 30 to 100 clever inspiring new ideas.

    READ MORE

Looking for a fresh dose of inspiration for your marketing, innovation or sustainability teams? Explore our inspiration & workshop formats!

Discover how we helped clients with their sustainability needs

FEVE

Developing a hallmark for glass packaging for FEVE

By tapping into the creativity of the crowd, FEVE could efficiently launch a new hallmark aimed to remind consumers of the benefits of glass packaging.

Nestlé by InSites Consulting

Nestlé’s recycling immersion

Via recycling missions with consumers, Nestlé Australia discovered a range of fresh recycling insights providing a 360° view on consumers’ habits and needs.

Educating Philips on Black haircare

By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.

Sustainability references

Contact

Joeri Van den Bergh
Co-founder, NextGen & Sustainability Expert

Contact Joeri
Joeri Van den Bergh